Network For Good, the nonprofit associated with a B Corporation of the same name, has been rebranded as For Good. The nonprofit operates a technology-enabled donor-advised fund (DAF) and is based in Washington, D.C. The rebrand follows Bonterra’s 2022 acquisition of Network for Good, a for-profit disbursement platform.
The nonprofit is the original organization. It was formed post 9/11 in 2001 to enable small dollar online philanthropy through a safe, cost-effective mechanism. The for-profit was established in 2013 for organization to do online fundraising. The organizations were differentiated with .org and .com web addresses.
The for-profit did not fund the nonprofit, according to Abby Ross, CEO of For Good. “We had a partnership as their 501(c)(3) donor advised fund partner for supporting nonprofits,” she said.
The for-profit to enable the scaling of the development and distribution of software solutions for nonprofits. “The mission of Network for Good has always been to provide broad support for the nonprofit community. The spinoff furthered that mission goal,” she said.
As part of the rebrand, For Good will introduce enhanced features to its charitable giving platform, offering turnkey solutions for companies, campaigns, and individual donors to support the causes, she said. Those features include:
- Fast, frequent disbursement: Donations are processed swiftly via check or ACH so nonprofits receive payments quickly.
- Compliance automation: All recipients are vetted for IRS eligibility and compliance, ensuring trusted transactions.
- Customer support: For Good delivers a seamless giving experience for donors and a reliable payout process for nonprofits.
“Our new name reflects our nonprofit identity and underscores our continued independence and mission to make charitable giving easier for donors and more dependable for nonprofit,” said Ross. “As we grow, we’re focused on expanding access to charitable giving through technology that empowers anyone to support the causes they care about — confidently, securely, and for lasting good.”
The platform has disbursed more than $5.5 billion to more than 450,000 eligible nonprofits and schools since its 2001 launch. Its 2023 Form 990 shows net assets of $45.5 million having paid out $338.4 million on revenue of $342.1 million.
For more information, visit www.forgood.org
