The Alzheimer’s Association has selected constituent experience management firm Moore as its brand agency of record. The Chicago-based nonprofit selected Moore to lead strategy, creative and media for its brand. The organization’s full name is Alzheimer’s Disease & Related Disorders Association.
The selection expands Moore’s work with the Alzheimer’s Association, which has been the agency of record for the nonprofit’s fundraising.
The organization reported $457.24 million in revenue for the fiscal year ended June 30, 2025, up $13.3 million from its previous fiscal year, on gross receipts of $612.6 million. Contributions and grants increased $10 million to $445.1 million, according to data on the organization’s federal Form 990. Investment income increased $1.1 million during the period.
The Alzheimer’s Association reported total assets of $523.7 million., down roughly $2 million and total liabilities of $212.7 million, down $7.5 million from fiscal 2024, according to Form 990 data.
Moore will oversee all brand creative development, paid media planning and delivery, and marketing across the organization’s master brand and key national initiatives. Moore will also support select medical and scientific research communications, product launches, and brand distinction campaigns to reinforce the Association’s leadership in brain health and to serve those affected by Alzheimer’s disease and all other dementia, according to an announcement from Moore.
“Were committed to delivering a clear, consistent experience for the communities we serve, from individuals with Alzheimer’s and dementia and their families to people wanting to take positive steps towards their brain health to researchers, advocates, volunteers and donors,” Kim Postulart, chief marketing officer for the Alzheimer’s Association, said via a statement. “Aligning the Alzheimer’s Association brand and fundraising with Moore enables us to communicate our mission more effectively, strengthen engagement across every touchpoint, and advance our mission. Moore’s integrated expertise and breadth of capabilities made them the right choice to lead us into the future.”
The Alzheimer’s Association is a leading voluntary health organization dedicated to brain health and Alzheimer’s care, support, research and advocacy.
“We’re honored to be selected as the growth engine for the Alzheimer’s Association brand, supporting one of the world’s most respected health organizations,” Gretchen Littlefield, CEO of Moore, said via a statement. “Today’s leading purpose-driven organizations recognize that sustainable growth comes from creating one connected constituent experience that strengthens relationships. Through an integrated strategy, we’ll help amplify the Association’s leadership, expand its reach and accelerate mission impact.”
