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Constituent experience management company Moore launched TRUSTbuilder AI, a visibility audit and generative engine optimization (GEO) service intended to help nonprofits strengthen how artificial intelligence platforms describe and recommend them.
The offering combines Moore-developed technology and expertise in nonprofit fundraising, communications and digital strategy to help nonprofits respond to changes in how people discover causes and decide where to give, according to an announcement from the firm.
The shift to AI discoverability is already reaching many Americans. Pew Research Center reported this past June that 42% of U.S. adults use AI chatbots to search for information. In an October 26 filing with the Securities and Exchange Commission, Meta Platforms reported that more than 10 million people in the U.S. and Canada had adopted Muse, Meta’s personal AI agent, within the first few weeks of its official September 2026 launch.
And because Google has integrated AI summaries into its core search offerings, an estimated 60% to 80% of all search journeys now involve generative AI in some capacity. These findings underscore the need for organizations to understand their visibility beyond traditional search results and prepare for the growing use of AI platforms.
The sources behind AI answers make communications strategy central to this work. The October 2026 “What Is AI Reading?” report from Muck Rack and Generative Pulse reported that more than 80% of AI citations came from earned and third-party sources.
“AI is changing how people discover organizations, and we see that personal agents are already helping people research causes and make giving decisions,” Gretchen Littlefield, CEO of Moore, said via a statement. “Purpose-driven organizations need technology and strategies built for that future.”
The new offering begins with the TRUSTbuilder AI Visibility Audit, a diagnostic powered by technology developed at Moore under Chief Technology Officer Steve Kessler. Moore works with each nonprofit to define priority questions about mission, expertise and giving opportunities, informed by the organization’s data and audience insights. The audit then evaluates how leading AI platforms respond.
The audit assesses responses across ChatGPT, Google AI Mode, Google AI Overviews, Gemini, Meta AI, and Claude. It distinguishes between an organization appearing when someone asks about a cause and appearing when someone specifically asks about the organization by name, according to the announcement from Moore.
A baseline showing includes: Whether an organization appears in answers to priority questions; How AI platforms describe or recommend the organization; Where peer organizations appear; and, Which websites and sources the platforms cite.
Strategists interpret the findings and develop priorities for strengthening an organization’s authority and discoverability. The results give a clearer view of the information prospective donors might encounter and where to focus their next steps.
To learn more about TRUSTbuilder AI, request a Visibility Audit or access the Playbook, visit wearemoore.com
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Bonterra Launches Coaching Tool
Bonterra, a social good technology company, announced Que for OneCause, a coaching tool intended to help nonprofit event teams plan and execute stronger galas, auctions, and fundraising events. Built into the OneCause platform, Que is intended to deliver best-practice coaching grounded in insights from 96,000 nonprofit events.
The tool surfaces specific guidance on event strategy, auction dynamics, paddle raise tactics, and donor engagement approaches, and it learns from each organization’s own event history to deliver increasingly personalized recommendations, according to an announcement from the firm. Que covers everything from initial event planning and setup through post-event donor follow-up, helping teams make better decisions at every stage.
Recent data from the Fundraising Effectiveness Project shows giving up 4.3% during the first quarter of 2026, but donor counts continue to decline. New donor acquisition and retention remain among nonprofits’ biggest challenges. Events are important as a primary place to engage and convert donors.
“Nonprofits shouldn’t have to rely on generic advice,” Bonterra’s Chief Product Officer John Manganaro said via a statement. “Que draws on years of real event data to give teams specific guidance for their next gala or auction. It’s coaching that knows your organization’s history, not just sector trends.”
Elements of Que include:
* Best-practice coaching and more than 96,000 nonprofit events. Que is intended to provide specific guidance on gala strategy, auction dynamics, paddle raises, and donor engagement tactics.
* Personalized coaching tied to each organization’s event history. Rather than generic benchmarks, Que is programmed to analyze past events to identify what worked and what didn’t, then suggest strategies to improve next year.
* Platform-native access. Coaching is in OneCause where teams are already planning events. There is no log in into separate tools or switching between systems.
