The 2025 MAXI Awards, sponsored by the Direct Marketing Association of Washington, were announced, celebrating the best in data-driven marketing strategy, creative execution, and outstanding results.
Below is the list of winning campaigns – each recognized for delivering exceptional impact. While all winners are listed below, the level of each award – Gold, Silver, or Bronze – will be revealed during the MAXI Awards Ceremony October 3.
DIGITAL CHANNEL
Nonprofit Acquisition/Prospecting
*****
Lautman Maska Neill & Company
Orbis International: Social Influencer Campaign
*****
Nonprofit Special Appeal
Moore
Dana-Farber Cancer Institute October Email Campaign
Moore Digital
San Diego Zoo Wildlife Alliance Giving Tuesday Campaign
*****
DIRECT MAIL CAMPAIGN
Nonprofit Acquisition/Prospecting
Allegiance Group + Pursuant
City of Hope’s October 2024 Direct Mail Acquisition Campaign
Daniller + Company
The Franklin Institute February 2024 Prospecting
DaVinci Direct
AMFON November 2023 Acquisition Direct Mail
Faircom
“Give Comfort & Help” Plush Bear Package
Fuse Fundraising
USA for UNFPA Dignity Kit Acquisition Test
Lautman Maska Neill & Company
Reading Is Fundamental Labels Package Acquisition
*****
Nonprofit Major Donor
DaVinci Direct
MSPCA Nov 2024 Leaders Circle #4 Direct Mail
Fuse Fundraising
CARE Holiday Card
Lautman Maska Neill & Company
MSF-USA “Refugee Crisis Match” Campaign
MarkeTeam
UNICEF USA $25K Emergency with Special Offer
Moore CDR
Lutheran World Relief – Fund the Match Campaign
Newport ONE
Northern Great Plains and Tribal Lifeways Appeal
The Harrington Agency
Central Park Conservancy March President’s Circle Major Donor Membership Appeal
*****
Nonprofit Planned Giving
The Stelter Company
2024 Happy New Year Wills Campaign – MAXI Direct Mail
The Stelter Company
2024’s 20 Year Anniversary Card – MAXI Direct Mail
*****
Nonprofit Reinstatement/Lapsed
Daniller + Company
Brooklyn Museum November 2023 Lapsed Recapture
Daniller + Company
Cleveland Museum of Art 2024 Lapsed Recapture
Daniller + Company
The Morgan Library & Museum January 2024 Lapsed Recapture
NNE Marketing
Autism Speaks Reinvigorates Donors with a Bold New Look
*****
Nonprofit Renewal
Edge Direct, a Division of Moore
Commemorative Air Force – Red Tail Squadron 2024 Tuskegee Airmen Commemorative Coin Campaign
Edge Direct, a Division of Moore
Commemorative Air Force – Eighth Air Force B-17 Appeal Campaign
K2D Strategies
Air & Space Forces Association Certificate of Appreciation
Nexus Direct
Carpenter’s Shelter Let’s Open Doors
NNE Marketing
Special Olympics International’s New Premium Offers All the Charm at a Fraction of the Cost
O’Brien Garrett
People for the American Way Pre Renewal
The Harrington Agency
Greenpeace January Renewal Series
*****
Nonprofit Special Appeal
ABD Direct
Reproductive Freedom for All 2024 LC November Post-Election Appeal
Daniller + Company
Desert Botanical Garden 2024 Annual Fund
DaVinci Direct
St. Francis House CYE Renewal and Founder’s Direct Mail
DaVinci Direct
UPMC December HDLC Presby Tower Direct Mail
Faircom
IRC’s “Recovery & Resilience Response Fund” Campaign
Fuse Fundraising
The Children’s Inn at NIH Superheroes Package
Fuse Fundraising
World Food Program USA November Midlevel Appeal
K2D Strategies
Center for Reproductive Rights October Poster Appeal
Mal Warwick Donordigital
PETA’s Stop Animal Testing Challenge – Largest Match of the Year
MarkeTeam
Africa Map Donor Appeal
MarkeTeam
UNICEF USA 25K Special Match offer
Moore, Amergent Division
Community FoodBank of New Jersey 2024 July Urgent Need
Newport ONE
Best Friends Giving Tuesday Self Mailer
Newport ONE
Hawaiian Humane February Reminder Mailing in Plain White Envelope
O’Brien Garrett National
Audubon Society October GES Cultivation
Schultz & Williams
Cincinnati Children’s FY24 February Appeal
The Harrington Agency
International Rescue Committee Giving Tuesday Post Card Appeal
*****
MULTI-CHANNEL CAMPAIGN
Nonprofit Acquisition/Prospecting
Schultz & Williams
The Planetary Society – Spring 2024 Eclipse Membership Drive
*****
Nonprofit Reinstatement/Lapsed
K2D Strategies
Center for Reproductive Rights Failed Sustainer Reactivation
*****
Nonprofit Renewal
Faircom
Little Brothers Annual Christmas Appeal
K2D Strategies
JSSA Giving Tuesday & 18 Days of Giving Campaign
Moore
San Diego Zoo Wildlife Alliance Membership Renewal Campaign
Moore, Edge Direct Division
Operation Smile – Give a Smile Campaign
Newport ONE
White House Historical Association 2024 Multichannel Renewal Series
*****
Nonprofit Special Appeal
ABD Direct
Wolf Awareness Week
Fuse Fundraising
Rady Children’s Hospital Giving Tuesday Digital
Moore
Leader Dog for the Blind – September Puppy Poster Appeal
Moore Digital
Covenant House International Be an Angel Day Campaign
Moore Digital
Wounded Warrior Project Giving Tuesday Campaign
Moore, CDR
Disabled American Veterans – Giving Tuesday Campaign
Newport ONE
American Battlefield Trust Battle of Antietam Campaign
Nexus Direct
Easterseals Hawaii Giving Tuesday
