Following the acquisition of InitLive earlier this year, Bloomerang has rebranded the volunteer management platform and completed the integration with its donor management platform.
Through a two-way sync of constituent profiles and volunteer activity data between Bloomerang Volunteer and its donor management platform, volunteer managers, community event coordinators, and fundraisers can get comprehensive view of supporter engagement in one place, according a statement from the firm.
“Long-term donor engagement and retention continues to be a top concern for nonprofits, and there’s an increasing need for growth-minded organizations to have supporter information at their fingertips,” said Dennis Fois, chief executive officer at Bloomerang, via a statement. “The integration of volunteer and donor activity will help customers make the best use of their time in cultivating relationships that drive sustainable growth and maximize their impact.”
New donor acquisition is a perennial challenge for nonprofits. The platform allows more knowledge about volunteers together with donor management to identify dedicated volunteers who have high potential to be repeat donors. Effective and consistent communications are linked to encourage participation and support, which leads to more predictable revenue streams needed for long-term sustainability.
Bloomerang unveiled a refreshed brand in early 2002, including a new visual identity and an updated mission, vision and values. Earlier that year, Bloomerang announced more than 3,200 new customers in 2021.
