Data Axle Nonprofit, a provider of data and data-driven marketing solutions, launched new cooperative email data in the company’s omnichannel cooperatives, Apogee and DonorBase.
The cooperatives deliver email addresses that are connected to donation activity, resulting in audiences that are more likely to engage and donate, according to Niely Shams, president of Data Axle Nonprofit, via a release.
Donor acquisition through email continues to gain in prominence, yet current options for nonprofit email audience development often overly rely on consumer data or an organization’s existing email prospects, according to Shams. The Apogee and DonorBase cooperatives prioritize known donation activity leveraged across the company’s omnichannel cooperatives. This is combined with modeling and other data.
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Constituent experience management company Moore launched TRUSTbuilder by Moore, a brand stewardship and marketing service for purpose-driven organizations. Through data and actionable insights, TRUSTbuilder allows fundraisers and brand builders to collaboratively build a brand’s trust with donors while driving organizational growth.
TRUSTbuilder provides clients with a scientifically validated assessment of the trust their constituents place in their brand. With this data intelligence, Moore then designs and delivers omnichannel surround sound marketing strategies to increase trust with these audiences and individuals. The result is effective messaging to build trust, brand, and fundraising success, according to an announcement from the firm.
Purpose-driven organizations must continually cultivate trust with new audiences to fulfill their mission objectives in an ever-evolving landscape, according to Laura Hunt, chief communications officer for Moore.
TRUSTbuilder research intelligence is leveraged with SimioCloud’s AI-based modeling to develop profiles of new persuadable audiences. It’s intended to cultivate trust with new volunteers, donors, program users, advocates, members, voters, alumni, and beyond, fueling the organizations’ long-term growth objectives.
“Trust is human nature and paramount to securing lasting relationships and fundraising success,” according to Hunt. Utilizing advanced research methodologies and tailored marketing solutions, TRUSTbuilder guides an organization’s messaging and marketing investment to build trust among varied stakeholders with confidence, paving the path for enduring success and meaningful change, according to Hunt.
“Trust is a vital component of fundraising and with TRUSTbuilder we have developed a data-driven model that unites fundraising and brand teams with a common approach to success,” said Gretchen Littlefield, chief executive officer of Moore.
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DonorPerfect is in Beta testing a fundraising AI writer bot that has a wizard interface to develop fundraising communications using generative AI.
It’s still in public beta, but it is live and free, according to Jeff Vogel, director of business development. The AI-powered fundraising bot allows users to accelerate the appeal-writing process and generate personalized campaign content that speaks to specific mission, purpose, audience, communication method, according to Vogel.
Once accessed, users can enter their organization’s name, website, and author, then paste their mission statement, select their appeal details through drop-down menus, and provide a link that will lead their supporters to take action.
For example, a fundraiser could create a celebratory email to let recent event attendees know that their participation made it possible to send 100 children to summer camp. They could also provide the option for donors to increase their monthly gift amount to reach a specific goal, such as providing swimming lessons, he explained.
Fundraisers can also generate multiple types of copy if they plan to distribute an appeal through different communication channels. The selections they’ve made and details they’ve entered will remain in the tool, so they can click the Previous page button to change the Length option to Outline, Email, Social Post, Blog Post, Print PDF, Video Script, or Text Message and regenerate the appeal.
Fundraisers have the option to adjust the Author Persona and Tone of their appeal, as well. For example, they may want to regenerate the same message, but with a more serious tone, and have it written from the perspective of their nonprofit’s founder.
The firm will be releasing updates and bug fixes over the next few weeks before it officially launches. It is expected to be live by April and is being demonstrated at the AFP ICON conference in Toronto.
