Donors and audience development firm Wiland, Inc., released GivingSignals, a solution designed to help nonprofit leaders optimize donor engagement and fundraising outcomes within their existing donor files.
Fueled by Wiland’s consumer database, one of the largest transactional database in the nonprofit industry, and proprietary data science, GivingSignals is a donor house file solution that enables organizations to refine their fundraising strategies with highly predictive intelligence, according to an announcement from the firm.
GivingSignals offers both deterministic and probabilistic insights, helping fundraisers understand donor behaviors, preferences, and giving capacity of their existing donors like never before. By integrating these signals into their donor engagement efforts, nonprofit organizations can improve fundraising effectiveness, increase donor retention, and maximize lifetime value, according to the announcement.
The platform will provide:
- Optimal Ask Amounts – Data-driven recommendations for the ideal ask string.
- Mid-Level and Major Donor Probabilityand Gift Capacity – Identify high-potential donors ready to elevate their support.
- Monthly Sustainer Propensity – Insights into donors most likely to commit to recurring giving.
- Seasonality Giving Preferences – Predict insights that determine the right time to engage donors, as well as the right time not to engage.
- Donor Advised Fund Propensity – Intelligence to connect with high-net-worth donors utilizing DAFs.
- Telemarketing and Online Channel Propensity – key indicators to help expand reach and targeting of channel-specific donors.
- Planned Giving Propensity – Combines transactional giving behavior and key demographics to identify donors most likely to engage in legacy gift opportunities.
“Fundraising today requires more than just great messaging—it requires precision,” Roger Hiyama, executive vice president of Nonprofit Solutions & Innovation at Wiland said via a statement. “With GivingSignals, nonprofits can access an unprecedented level of intelligence that allows them to optimize donor engagement, reduce wasted effort, and drive greater financial support for their missions. GivingSignals are ready-made for immediate use and conveniently map to your existing donor fundraising programs.”
For more information visit www.wiland.com.
