A new corporate umbrella named Kindsight has been established under which iWave, UC Innovation which owns fundraising platform Ascend Fundraising Solutions, and NonprofitOS will reside. iWave CEO Craig O’Neill is head of the new company.
All three firms are funded by private equity investor Incline Equity Partners, which also owns fundraising agency RKD Group. Terms of the deals were not disclosed.
“Together, iWave, UC Innovation, and NonprofitOS are creating the first and only Fundraising Intelligence solution in the market that combines big data, AI, and automation to power modern fundraising,” said O’Neill. “This marks the beginning of a new chapter in how nonprofit organizations leverage technology to advance their missions.”
iWave is a donor research and wealth screening solution provider located in Charlottetown, Prince Edward Island, Canada. UC Innovation is a constituent relationship management (CRM) and professional services company in Irvine, California. NonprofitOS, acquired by iWave this past October, is a generative AI solution company launched in Des Moines, Iowa, to create empathy-driven content based on information fed from other sources.
O’Neill called the combination an intelligence platform. For example, the iWave system might flag a change in a donor’s status in combination with the CRM system and the AI solution can begin scripting language for the fundraising conversation and appeal. All three firms will, for now, keep their corporate identities. The products will also be individually available and integrations with non-Kindsight products will remain.
Kindsight has 5,000 clients across the three products, ranging from small, $1 million nonprofits to those that exceed $1 billion, O’Neill said. There are 200 employees in a remote-first work environment, although there are offices in multiple locations.
NonprofitOS founder Cherian Koshy will stay with the new entity as senior vice president of product strategy. UC Innovation CEO George Wu is now executive vice president of Ascend products and two of the co-founders will be senior vice presidents reporting to Wu.
O’Neill said that Incline’s interest in the firms is investing in technology, sales and marketing of the products. “I don’t see it as a roll-up” of the products, said O’Neill, although eventually they will all have Kindsight as part of the name. In the coming months there will be closer integration between the three products and new features made possible through the combination, said O’Neill.
