Online business platform LinkedIn launched a free online Resource Hub for nonprofits through its LinkedIn for Nonprofits program. The resources include helping users to employ LinkedIn Live and Events, newsletters, articles, Groups, and other data.
The Resource Hub is offered in English, French, German, and Spanish.
“As a company dedicated to helping create equitable access to opportunity, knowledge and ideas, LinkedIn for Nonprofits helps nonprofit organizations advance their missions and increase their impact through our LinkedIn platform,” said Meg Garlinghouse, vice president of social impact at LinkedIn via a statement. “We are taking big steps to reduce barriers to entry that nonprofits might have. And once they are on the platform, providing them with the resources to fully use all of LinkedIn’s capabilities and amplify their voice and reach on LinkedIn.”
According to LinkedIn research, 19% of nonprofit users on LinkedIn feel confident they’re using the platform to its full potential. Many of the users lack the resources and need support. LinkedIn has users in more than 200 countries. This includes discounted and donated products across LinkedIn’s Talent, Fundraising, and Learning suites, a dedicated support team, and access to a community of nonprofits.
Data from a different 2023 LinkedIn survey of nonprofit professionals showed finding new donors is the most common challenge nonprofit professionals are face when it comes to fundraising. More than 63% of nonprofit professionals responded they’ve used LinkedIn to connect with a potential donor, and 64% responded the people they want to connect with to raise money for their organization are on LinkedIn.
“LinkedIn believes that successful nonprofits are built on a foundation of active communities and the bedrock of every successful organization is the people supporting it — its talent, donors, volunteers, program participants, and supporters, who form a powerful network of impact,” said Ariana Younai, head of LinkedIn for Nonprofits. “That’s why we started LinkedIn for Nonprofits — to help nonprofits make more of the connections they need at scale, so that they can achieve their goals. The launch of our new Resource Hub is another step we are taking to make this a reality.”
