(image from missionwired.com)
Nonprofit fundraising firm MissionWired (formerly Anne Lewis Strategies) has acquired BWF, a provider of comprehensive campaigns, donor engagement, analytics, and technology transformations for higher education, healthcare, and nonprofit organizations.
Terms of the deal were not disclosed. MissionWired is backed by the private equity firm Stone-Goff Partners, which acquired the company in 2021. Also involved in the 2021acquisition were Stellus Capital Management and Cohesive Capital Partners. Private equity put MissionWired and Zuri under the same roof in 2023.
BWF (formerly known as Bentz Whaley Flessner) will be joined with Zuri Group to form BWF Zuri. “This combination reflects what we’ve always believed: that the most effective fundraising happens when strategy, data, and human discernment work together across every channel and at every stage of the donor relationship,” MissionWired CEO Kate Kline said via a statement. “BWF brings world-class fundraising expertise and a remarkable team, and together we’re uniquely positioned to empower our clients’ transformational goals.”
Zuri Group is an accredited partner across platforms such as Blackbaud, Salesforce, and Kindsight. The intention is that BWF Zuri together will provide end-to-end strategy that helps clients identify new prospects, cultivate stronger donor relationships, and unlock the full potential of their data.
“This partnership positions us to reach new heights while advancing generosity and empowering the philanthropic sector to think more boldly about its strategies, goals, and programs,” BWF CEO Josh Birkholz said via a statement. “We are excited to join the MissionWired and Zuri teams as we embark on this next chapter.”
