Constituent experience management (CXM) and technology firm Moore announced that its Moore Donor Ambassadors, which are part of its donor advancement solution, Moore Donor Advancement, managed portfolios of more than $100 million in gifts for nonprofit clients for the first time during 2025. This underscores the rapidly growing opportunity within midlevel giving programs, according to an announcement from the firm.
Nonprofits increasingly focus on maximizing the value of existing supporters as donor acquisition becomes more challenging. Initially launched to help nonprofits cultivate deeper, more personalized relationships with midlevel donors, the success of Moore Donor Advancement demonstrates its effectiveness as a scalable, revenue-driving fundraising solution, according to the announcement.
Moore Donor Advancement is powered by SimioCloud, a Moore company, and leverages predictive modeling and segmentation, using the latest machine learning and artificial intelligence to identify donors most likely to upgrade and renew. The program then uses dedicated Donor Ambassadors to engage more deeply with midlevel donors, strengthen relationships, reduce attrition and grow donor value through personalized outreach. This combination of advanced data intelligence and personalized human-centered engagement has been shown across organizations to substantially increase donor giving without relying on direct solicitation.
SimioCloud data shows there is revenue growth opportunity in midlevel programs. However, nonprofits often do not have the resources to dedicate to cultivate and upgrade these valuable supporters. Moore Donor Advancement has filled this gap with a structured approach that builds meaningful relationships to uncover significant growth potential at scale.
“Many purpose-driven organizations know there is enormous untapped value inside their donor files, especially among midlevel audiences,” said Gretchen Littlefield, CEO of Moore. “The success of Moore Donor Advancement demonstrates what happens when you bring intelligence, strategy, and genuine human connection together.”
