Soraya Alexander, who until recently was president of GoFundMe Pro and chief operating officer of GoFundMe, is taking over the chief executive spot at social impact software firm Benevity. Current CEO Christopher Maloof, will become chair of Benevity’s board of directors.
“Chris has led Benevity through an important phase of growth and transformation, strengthening our foundation for innovation at scale,” Benevity founder and board member Bryan de Lottinville said via a statement. “Soraya is an accomplished, people-centric leader with deep knowledge of the social impact space and a track record of creating connected communities. Her unique skills will help accelerate how we continue to best serve our clients and nonprofit partners at a time when the world needs Benevity and the work we do to be more ubiquitous than ever.”
GoFundMe grew into a global platform that helped more than190 million people raise in excess of US$40 billion for individuals and nonprofits during Alexander’s tenure. She has also held leadership roles at Dick’s Sporting Goods, Time Inc., and PBS, where she drove digital transformation, donor loyalty, and community growth.
“The world’s most enduring organizations are driven by purpose, and Benevity is the leader in bringing that purpose to life,” Alexander said via a statement.
Alexander joins Benevity as innovation and transformation are accelerating. The company this past May unified giving, volunteering, grants and employee mobilization with the its Enterprise Impact Platform. This was followed by Benevity’s appointment of a chief AI officer. Benevity also recently expanded its Global Donor-Advised Fund (DAF) services.
“Benevity has long been recognized for defining corporate impact technology and exceptional client focus, helping companies and people realize their purpose,” added Alexander. “Benevity has big ambitions and a passionate team that is uniquely qualified to deliver innovation for our clients and the nonprofits who are driving meaningful change in their communities.”
Alexander serves on the board of directors of Symetra Financial, is the North America board member for Room to Read and is a board member for Amplified Impact Partners.
For more information, visit benevity.com
