Nonprofit fundraising agency Avalon Consulting has been acquired by VeraData Holdings in Fort Meyers, Florida. Terms of the deal were not disclosed.
The Washington, D.C.-based Avalon is added to the pieces VeraData has acquired since receiving backing from private investment firm Beringer Capital in November 2022. BrightTower previously was the exclusive financial advisor to VeraData.
VeraData was rebranded as “VeraData: The Donor Science Company” in January 2024. Since the rebranding it acquired Faircom New York and Teal Media, which merged in July 2025. VeraData reports more than 400 clients across humanitarian aid, animal welfare, veteran services, health research, and other silos.
Avalon had been an independent agency since its founding in 1997. “Our team has always believed fundraising works best when insight, creativity, and execution stay connected — and that the strongest client relationships are built on consistency, not just capability,” said Allison Porter, president, Avalon Consulting, via a statement. “We’re not changing who we are; we’re expanding what we can do together.”
Porter wrote in a LinkedIn post regarding the deal: “I am not going anywhere. I will continue to lead Avalon and steward the brand, relationships, and work that define who we are.”
The combined enterprise strengthens VeraData’s capacity across core fundraising disciplines, according to an announcement from the firm. “Avalon brings exactly the strategic rigor and client-first culture that strengthens what we’ve built with Faircom New York and Teal Media, Michael Peterman, CEO and founder of VeraData said via a statement. “Nonprofits deserve fewer disconnected tactics and more integrated, accountable partnerships. Together, across Donor Science, Creative Science, and Media Science, we’re building an omnichannel fundraising enterprise that is more integrated, more measurable, and more effective.”
This probably is not the last deal for VeraData. In the announcement of the Avalon acquisition, officials said “VeraData will continue to invest in the tools and talent that improve decision-making, including advanced modeling, segmentation, forecasting, and optimization practices built specifically for nonprofit fundraising realities.”
