Imagine harnessing the full potential of the booming $16 billion influencer marketing industry to catapult your donor engagement and digital acquisition success. For-profits have used this dynamic strategy for years; now you can see how nonprofits have unlocked its potential.
Join International Fund for Animal Welfare’s April Robb (Deputy Vice President, Content Marketing) and Catherine Charlebois (Social Media Manager), along with their partners at Moore as we explore the potential of the market and how to execute an effective and safe influencer marketing strategy.
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Engage the 72% of people who said they are “highly likely” to follow an influencer recommendation
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Learn how IFAW and Teach Engineering built top-of-funnel awareness and engagement from a modest influencer marketing investment
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See the value in all size social media influencers from those with 1,000 followers (nano) up to the Kardashians (mega) and everything in between
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Learn how to use influencer creative across all your channels to further optimize investment
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Measure your influencer marketing campaigns with metrics that matter (and learn which metrics don’t matter)
Presenters:
April Robb
Deputy Vice President, Content Marketing, IFAW
Catherine Charlebois
Social Media Manager, IFAW
Misti Dragano
Sr. Vice President, Media, Moore’s 1st Degree Division
Christine Dormeier
Senior Strategist, Teach Engineering
