As fundraising becomes increasingly digital, the most successful peer-to-peer campaigns are becoming more personal.
The supporters who raise the most money aren’t necessarily the people with the largest audiences. They’re the people with the strongest community and a belief in your mission.
From creator-led fundraising and livestream campaigns to community challenges and grassroots advocacy, modern peer-to-peer fundraising is powered by people who genuinely care and want others to care alongside them.
As younger generations discover causes through creators, communities, and social platforms, nonprofits have an opportunity to rethink how supporters participate in their mission.
In this session, Jason Heitman, former St. Jude strategist behind Ryan Trahan’s 50 States in 50 Days campaign, will explore why participation—not just donations—is becoming one of the most important metrics in fundraising today.
You’ll learn:
* What is creator-led fundraising
* How creator-led fundraising and younger donors are reshaping traditional peer-to-peer models
* Why smaller creators and community fundraisers often outperform expectations
* What nonprofits can learn from campaigns like 50 States in 50 Days
* How gamification, challenges, milestones, and community participation drive engagement
* Practical strategies nonprofits of any size can us to activate supporters around their mission
This is not about trying to recreate the next Ice Bucket Challenge. It’s about creating more opportunities for people who already believe in your mission to bring others along with them.
As the fundraising landscape continues to evolve, one thing remains true: people give through people.
Speaker: Jason Heitman, Tiltify – Principal, Creator Fundraising
