Surprise – you already found your younger mail donors. The trick is that they are giving online in response to your mail piece. More than half of all mail-influenced gifts for some organizations are now coming via online from donors 50 and younger.
That’s just one reason why there’s no such thing as a mail donor or digital donor or TV donor anymore. There are only donors who get mail, have computers and phones, and watch TV.
Moderated by NPT Editor-in-Chief Paul Clolery, experts from American Heart Association, Disabled American Veterans, National Civil Rights Museum, and Moore will discuss and provide take-aways of how organizations are seeing results by using all channels at all points in the funnel and how you can create an omnichannel boost in your campaigns.
Speakers:
Tracey Burgoon
Chief Development Officer
DAV National Headquarters
Paul Clolery
Vice President/Editorial Director
The NonProfit Times
Tiffany Legington Graham
Chief Development Officer
National Civil Rights Museum
Becky Johnson, MS
National SVP Donor Experience & Direct Response Marketing
American Heart Association
Janet Tonner
President
Moore Media & Digital
