Wiland-Sponsored Webinar
Join us for an insightful session where the World Food Program USA (WFP USA) shares their transformative journey in rebuilding their direct mail acquisition program from the ground up. This comprehensive overhaul encompassed every aspect—from creative and messaging to offers, asks, cadence, and list strategy—resulting in a robust program poised for growth.
Discover how WFP USA tackled this significant challenge through continual testing and optimization. They’ve uncovered powerful insights into effective acquisition creative and messaging, strategic campaign cadence, and prospect audience strategies that resonate with potential donors.
Today, WFP USA’s direct mail program remains in growth mode. But they aren’t bringing in just low value donors – they have leveraged tried-and-true appeal packages along with unique lists to successfully target new-to-file mid-level and major donors.
By combining proven appeal packages with innovative list strategies, they have crafted a winning formula for meaningful donor engagement.
In this exclusive webinar, you will:
* Identify Key Areas for Improvement: Learn how to assess your current acquisition program and pinpoint opportunities for revamping.
* Gain Practical Insights: Walk away with actionable ideas and fresh perspectives that you can implement immediately in your own organization.
* Learn how to Leverage Testing for Continuous Growth: Understand how to utilize testing insights effectively to perpetually enhance your direct mail efforts.
Don’t miss this chance to learn from the successes of WFP USA and elevate your own direct mail acquisition strategy. Join us and unlock the potential for impactful donor relationships!
Presenters:
Amber Hobson: Vice President, Client Success, Wiland
Robin Benatti: Senior Director, Direct Response, World Food Program USA
Nancy Eiring: Senior Vice President, Fundraising Strategies, Fuse Fundraising
Joe Vergolino: President, PDMM
