Constituent experience management (CXM) and technology firm Moore company launched Moore MOBILEpurpose, a new texting platform designed for the purpose-driven industry. Moore MOBILEpurpose is intended to allow nonprofits to connect with constituents, voters, donors, advocates, members, volunteers and others, directly on their mobile devices through dynamic peer-to-peer (P2P) and application-to-peer (A2P) messaging.
The platform is backed by Moore’s SimioCloud data.
According to data in the announcement from Moore, with average texting open rates of 98% and 90% of messages read within three minutes, texting is one of the most effective channels for fundraising engagement. Additionally, according to a 2025 survey of businesses using SMS marketing, organizations that text their constituents are almost six times more likely to report digital marketing success than those that don’t use text message marketing.
“Texting has evolved far beyond text-to-give. Donors today expect personalized, timely and interactive communications,” Janet Tonner, president of Moore Media & Digital, said via a statement. “Moore MOBILEpurpose gives organizations the tools to meet donors where they are with individualized messages, supported by SimioCloud intelligence, so every message drives deeper relationships and stronger fundraising outcomes.”
Moore MOBILEpurpose will leverage SimioCloud, a Moore company, for its data intelligence and predictive modeling. Built for the purpose-driven industry, SimioCloud’s omnichannel platform uses advanced AI and machine learning to turn vast consumer data into growth across every channel, according to the announcement.
“We’re excited to bring the power of SimioCloud’s omnichannel data suite to power greater texting results with Moore MOBILEpurpose,” Doug Kaczmarek, chief data officer of Moore, said via a statement. “By applying AI and machine learning to omnichannel data and billions of donor transactions, we create predictive audiences that fuel engagement and revenue. Texting can be enhanced with SimioCloud modeling to upgrade, reactivate, and co-target constituents for fundraising, volunteering, advocacy, and more.”
Moore MOBILEpurpose, powered by SimioCloud is intended to provide:
- 1:1 marketing: Each message can be personalized with variables to make every text unique to the person receiving it.
- Data-driven targeting: Moore can target messages for improved targeting and results using SimioCloud’s real donation data from more than 122 million donors and more than 2 billion transactions.
- Real-time reporting: The platform’s live dashboard allows uasers to track performance as a campaign unfolds and optimize messaging and targeting mid-campaign for maximum ROI.
- Smart safeguards: The platform monitors bounce rates, complaints, and unsubscribes with alerts and automated campaign pausing.
- Omnichannel integration: Organizations can use SimioCloud audiences across text, phone, email, display, CTV, mail, and more to create surround sound across channels for targeted outcomes.
- Richer texts: The platform allows for logos, animated graphics, videos and longer texts than traditional character-limited texting.
“Our clients are constantly seeking new methods to accelerate growth and connect with supporters in meaningful ways,” said Gretchen Littlefield, CEO of Moore, via a statement. “With Moore MOBILEpurpose, we are combining the unmatched power of texting with the intelligence of SimioCloud data, giving organizations an essential tool to expand their impact and raise more funds for their missions.”
