Cooperative databases have become one of the most powerful tools for nonprofit marketers—fueling smarter modeling, stronger donor acquisition, and more effective fundraising strategies across both direct mail and digital channels. But how do you choose the right co-ops, and how can you make them work together to deliver better results?
Join us for an in-depth discussion featuring clients who successfully partner with multiple co-ops, including Wiland and Epsilon. We’ll explore what data these co-ops provide, why it matters, and how to use it to find and grow your best donors—major, sustainer, and everything in between.
You’ll learn:
* How to work directly with co-ops (with or without a broker)
* Why model quality and donor volume matter—and how to improve both
* Best practices for using co-op data to enhance campaign performance
* Insights from real case studies comparing co-op and non-co-op approaches
* How AI and advanced modeling are shaping the next generation of donor targeting
With co-op usage now accounting for over 70% of acquisition lists, this session offers timely insights to help you make the most of your data strategy this Giving Season and beyond.
Presenters:
Roger Hiyama, Community Leader, Delve Deeper
Amber Hobson, Vice President, Client Success, Wiland
John Wilburn, Director, Non-profit Data, Epsilon
Charity Haines, Director, Annual Giving and Stewardship, No Kid Hungry Campaign
Angela Kung, Senior Director of Digital Advertising & Marketing for WFP USA
