Recurring giving is one of the most reliable ways to build stable, long-term revenue. But offering a monthly donation option isn’t enough on its own. The strongest programs treat recurring as a full donor journey, with stewardship built into every stage.
Join GoFundMe Pro and Americares on August 26 for a practical conversation on how to build donor experiences that inspire supporters to give again and again.
In this webinar, you’ll learn how to:
* Identify which donors are ready for a recurring ask, and when to make it
* Remove friction so donor intent turns into action
* Catch and recover failed payments before they become silent churn
* Turn receipts and giving anniversaries into natural upgrade moments
You’ll leave with practical strategies from Americares to build a recurring program that grows stronger the longer supporters stay.
Speakers:
Elyssa Buntzel: Senior Manager, Digital Marketing at Americares
Elyssa Buntzel is the Senior Digital Marketing Manager for Americares. Since joining the organization in 2023, she has generated millions of dollars from online channels including email, SMS and ads. Elyssa enjoys optimizing data to create sustainable impact for fundraising. In her free time, she crafts and volunteers in her local community.
Steve Froehlich: Chief Growth Officer at GoFundMe
Steve Froehlich is Chief Customer Growth Officer at GoFundMe, leading customer success, sales, and growth for nonprofit customers. He oversees a unified nonprofit sales, success, care, and community fundraising organization, working across product, marketing, and technology to drive stronger fundraising outcomes. Steve brings more than a decade of leadership at the highest levels of the nonprofit sector, most recently as Chief Revenue & Development Officer at ALSAC, the fundraising organization for St. Jude Children’s Research Hospital.
