Gen Z is often described as difficult to engage, financially constrained, and less likely to donate than previous generations.
Yet the data tells a different story.
Research from the American Giving Index shows Gen Z is highly likely to:
* Fundraise
* Share causes with friends
* Recruit others into campaigns
* Participate before making a gift themselves
They’re discovering organizations through creators, communities, livestreams, social media, and trusted peers, and in many cases they’re helping nonprofits reach entirely new audiences.
So what are they doing that works?
In this session, we’ll explore:
* The fundraising habits, participation behaviors, and community-building approaches that make creator-led and Gen Z fundraising so effective
* How to attract more of them to your organization
More importantly, we’ll discuss what nonprofit organizations can learn from those behaviors to strengthen year-end fundraising, increase donor participation, build more authentic supporter relationships.
Speaker Bios
Jason Heitman
Principal, Creator Fundraising at Tiltify
Jason has spent his career at the intersection of community and cause, believing that the most powerful fundraising isn’t an ask, it’s a place where people belong.
– 9 years at St. Jude Children’s Research Hospital – ALSAC
– 4 years in the U.S. Navy
– 15 years in startup environments
Now at Tiltify, Jason creates the experiences that turn a moment into a movement, bringing the same strategy behind Ryan Trahan’s 50 States in 50 Days (which raised $11.5M for St. Jude and won the Ad Age Award for Best YouTube Creator Collaboration) to more nonprofits.
Amanda Dafonte
Head of Marketing, Tiltify Catalyst
Amanda has spent nearly a decade in the nonprofit technology space, helping fundraising professionals access the insights, resources, and strategies they need to grow their impact.
Throughout her career, she has partnered with organizations of all sizes to develop educational content and learning experiences—from webinars and e-books to practical fundraising resources designed for today’s nonprofit leaders.
