Fundraising agency Allegiance Group + Pursuant (AGP) has received an undisclosed amount of strategic investment from Eagle Private Capital, which joined the existing equity owners syndicate that includes Plexus Capital and 424 Capital. A few smaller investors remain from Pursuant when Allegiance Group and Pursuant merged in 2023.
The firm 424 Capital is the lead investor and Walter Beinecke, one of 424 Capital’s partners, is the board chair. AGP CEO Trent Ricker described the new investment to The NonProfit Times as “eight figures.”
“This investment signals strength and stability for our clients. It allows us to deepen our commitment to helping nonprofits grow more efficiently and engage their supporters more meaningfully. With Eagle and 424’s support, we can accelerate the development of data-driven solutions that empower organizations to maximize their mission impact,” said Ricker.
“For us, the expanded investor base is about fueling growth – continuing to recruit top talent, invest in our GivingDNA platform, and support our growing roster of clients,” said Ricker, who was chief executive at Pursuant and was chief strategy officer of the merged agency prior to the merger. “It’s been great for me to get back into the role of CEO and still serve as chief strategy officer to help our team shape evolving strategies in this exciting time in fundraising and marketing,” he told The NonProfit Times.
Eagle Private Capital’s involvement reflects a shared vision for strengthening innovation in the nonprofit ecosystem. Known for providing growth capital to middle-market companies, Eagle brings a track record of helping organizations scale through strategic partnerships and long-term investment support. The firm’s participation signals confidence in AGP’s model and its ability to drive measurable impact for the nonprofit community, according to an announcement regarding the investment, according to the announcement of the investment.
“We’re thrilled to partner with AGP at such a transformative time in the company’s journey. AGP’s integrated approach to marketing and technology is driving measurable impact across the nonprofit community, and we’re excited to help accelerate that mission,” Scott Fesler, managing director at Eagle Private Capital, said via a statement.
