(Photo Courtesy of DMAW) DMAW Board President Karin Kirchoff with Courtney Lewis and Caroline Blosser of Fuse Fundraising.
The Direct Marketing Association of Washington officially handed out the annual MAXI Awards to nonprofits and their agencies for the best appeals of the year. While the winners were previously announced, three awards were voted on and presented at the ceremony.
The MAXI Awards highlight outstanding achievement in data-driven marketing. Each year, the MAXIs honor innovative campaigns that demonstrate exceptional strategy, creativity, and results in fundraising and marketing across nonprofit and commercial sectors.
The three on-sight winners were: the Digital Dynamo Award to agency K2D Strategies, Save the Redwoods League, Trail Mix & Match; the Stamp of Excellence Award to agency MKDM, Ellis Island Museum Reimagined, Acquisition #1; and, the Omni Wow Award to TrueSense Marketing, Freestore Duck Regatta, Multi-Channel Campaign.
“We are thrilled to recognize this year’s MAXI winners and to introduce the onsite voting element, which gave our community a fresh, interactive way to celebrate creativity,” Karin Kirchoff, DMAW president, as well as president and founder of K2D Strategies, said via a statement. “The MAXIs continue to set the standard for excellence in data-driven marketing, and we are inspired by the innovation and impact of this year’s campaigns.”
The full list of winners includes:
Digital Channel
Nonprofit Acquisition/Prospecting BRONZE
Lautman Maska Neill & Company
Orbis International: Social Influencer Campaign
Nonprofit Special Appeal SILVER
Moore
Dana-Farber Cancer Institute & Jimmy Fund
October Email Campaign
Nonprofit Special Appeal BRONZE
Moore
San Diego Zoo Wildlife Alliance
Giving Tuesday Campaign
Direct Mail Campaign
Nonprofit Acquisition/Prospecting GOLD
Allegiance Group + Pursuant
City of Hope
October 2024 Direct Mail Acquisition Campaign
Fuse Fundraising
USA for UNFPA
Dignity Kit Acquisition Test
Nonprofit Acquisition/Prospecting SILVER
DaVinci Direct
AMFON
November 2023 Acquisition Direct Mail
Faircom
“Give Comfort & Help” Plush Bear Package
Nonprofit Acquisition/Prospecting BRONZE
Daniller + Company
The Franklin Institute
February 2024 Member Acquisition
Lautman Maska Neill & Company
Reading Is Fundamental
Labels Package Acquisition
Nonprofit Major Donor SILVER
Fuse Fundraising
CARE
Holiday Card
Lautman Maska Neill & Company
MSF-USA
Refugee Crisis Match Campaign
Nonprofit Major Donor BRONZE
DaVinci Direct
MSPCA
Nov 2024 Leaders Circle #4 Direct Mail
MarkeTeam, Inc.
UNICEF USA
$25K Emergency with Special Offer
Moore
Lutheran World Relief
Fund the Match Campaign
Newport ONE
Northern Great Plains and Tribal Lifeways Appeal
The Harrington Agency
Central Park Conservancy
March President’s Circle Appeal
Nonprofit Planned Giving SILVER
The Stelter Company
WWF
20 Year Anniversary Card Will Campaign
Nonprofit Planned Giving BRONZE
The Stelter Company
WWF
Happy New Year Will Campaign
Nonprofit Reinstatement/Lapsed GOLD
Daniller + Company
Brooklyn Museum
November 2023 Lapsed Recapture
Nonprofit Reinstatement/Lapsed SILVER
Daniller + Company
Cleveland Museum of Art
September 2024 Lapsed Recapture
Daniller + Company
The Morgan Library & Museum
January 2024 Lapsed Recapture
Nonprofit Reinstatement/Lapsed BRONZE
NNE Marketing
Autism Speaks
Reinvigorates Donors with Bold New Look
Nonprofit Renewal GOLD
Nexus Direct
Carpenter’s Shelter
Let’s Open Doors
Nonprofit Renewal SILVER
Moore
Commemorative Air Force Eighth
Air Force B-17 Campaign
K2D Strategies
Air & Space Forces Association
Certificate of Appreciation
O’Brien Garrett
People for the American Way
Pre-Renewal
Nonprofit Renewal BRONZE
Moore
Red Tail Squadron Tuskegee Airmen
Commemorative Coin Campaign
NNE Marketing
Special Olympics International
New Premium Offer: Lower Cost, Bigger Wins
The Harrington Agency
Greenpeace
January Renewal Series
Nonprofit Special Appeal GOLD
ABD Direct
Reproductive Freedom for All
2024 November LC Post-Election Appeal
DaVinci Direct
St. Francis House
CYE Renewal and Founder’s Direct Mail
Faircom
IRC
Recovery & Resilience Response Fund Campaign
Fuse Fundraising
World Food Program USA
November Midlevel Appeal
Mal Warwick Donordigital
PETA
Stop Animal Testing Challenge – Largest Match of the Year
Newport ONE
Best Friends
Giving Tuesday Self Mailer
O’Brien Garrett
National Audubon Society
October GES Cultivation
The Harrington Agency
International Rescue Committee
Giving Tuesday Post Card Appeal
Nonprofit Special Appeal SILVER
DaVinci Direct
UPMC
December HDLC Presby Tower Direct Mail
Fuse Fundraising
The Children’s Inn at NIH
Superheroes Package
K2D Strategies
Center for Reproductive Rights
October Poster Appeal
MarkeTeam. Inc.
Conservation International
Africa Map Donor Appeal
Moore
Community FoodBank of New Jersey
2024 July Urgent Need
Newport ONE
Hawaiian Humane
February Reminder Mailing in Plain White Envelope
Nonprofit Special Appeal BRONZE
Daniller + Company
Desert Botanical Garden
Fall 2024 Annual Fund
MarkeTeam, Inc.
UNICEF USA
$25 Special Match Offer
Schultz & Williams
Cincinnati Children’s
FY24 February Appeal
Multi-Channel Campaigns
Nonprofit Acquisition/Prospecting BRONZE
Schultz & Williams
The Planetary Society
Spring 2024 Eclipse Membership Drive
Nonprofit Reinstatement/Lapsed BRONZE
K2D Strategies
Center for Reproductive Rights
Failed Sustainer Reactivation
Nonprofit Renewal GOLD
Faircom
Little Brothers
Annual Christmas Appeal
K2D Strategies
JSSA
Giving Tuesday & 18 Days of Giving Campaign
Newport ONE
White House Historical Association
Multichannel Renewal Series
Nonprofit Renewal SILVER
Moore
Operation Smile
Give a Smile Campaign
Nonprofit Renewal BRONZE
Moore
San Diego Zoo Wildlife Alliance
Membership Renewal Campaign
Nonprofit Special Appeal GOLD
Fuse Fundraising
Rady Children’s Hospital
Giving Tuesday Digital
Moore
Wounded Warrior Project
Giving Tuesday Campaign
Nexus Direct
Easterseals
Hawaii Giving Tuesday
Nonprofit Special Appeal SILVER
ABD Direct
Defenders of Wildlife
2024 Wolf Awareness Week
Newport ONE
American Battlefield Trust
Antietam Campaign
Nonprofit Special Appeal BRONZE
Moore
Leader Dog for the Blind
September Puppy Poster Appeal
Moore
Covenant House International
Be an Angel Day Campaign
Moore
Disabled American Veterans
Giving Tuesday Campaign
