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On the one hand, it’s logical to conclude that when the playing field changes, new rules will apply. In that sense, for
The generosity ecosystem in the Americas, Africa, Europe and Asia is changing and new rules apply, making it time for bold ideas and bold actions, not a return to what are now outdated paradigms.
This is precisely the time for organizational leaders and others working on community good to double down on the evidence-based strategies for which leaders at GivingTuesday in “From Scarcity to Abundance: Mapping the Giving Ecosystem (2021), Rethinking Resilience (2022), and The Giving Bridge (2023).
That’s what leaders at GivingTuesday think and write about in the new report “The State Of Generosity In 2024–2025: Generosity As Resilience.”
Those strategies are all about moving beyond entrenched transactional models and embracing more diverse, distributed, responsive, and enduring relational strategies to improve resilience, build community, and increase impact, according to the authors.
Global monetary giving is primarily driven by individuals. Across every region, the largest share of charitable financial flows comes from individuals — not governments, corporations, or foundations, according to the report’s authors. Individual givers form the backbone of the global generosity ecosystem.
However, the recent destabilization of government funding implies that new models for the social sector are needed to strengthen community resilience, according to the authors. This shift underscores the urgency for nonprofit managers to diversify revenue streams, reduce dependency on institutional aid, and build financial models that can adapt to geopolitical and economic disruptions.
Generosity is relational, according to the authors. The findings continue to affirm the notion that generosity is rooted in connection, not just contribution. Fundraising efforts should nurture relationships, build trust, and create opportunities for meaningful participation.
Any act of generosity can be a gateway to more. Giving behaviors are deeply interconnected. Organizations that recognize and honor the full spectrum of giving — not just financial contributions — are better positioned to build durable support across their communities.
Civic participation, and social cohesion, the Civic Intent framework provides a sound foundation for new inquiry. It helps illuminate how and why people contribute to the common good — and how those contributions can strengthen belonging, bridge divides, and support civic well-being.
The authors wrote that investing in deeper, comparative research using this framework could help unlock new strategies for nonprofits, funders, and civic leaders alike.
The full report is available here … https://stateofgenerosity.givingtuesday.org/2024
