Fundraising and CRM platform Givebutter has acquired media, education, and community firm We Are For Good. Terms of the deal were not disclosed.
We Are For Good is a platform for social impact professionals, with more than 700,000 podcast downloads, 25,000 newsletter subscribers, and more than 150 meetups. It has been in operation since 2020.
Data from Givebutter, which launched in 2016, shows $7 billion in donations across more than 70,000 nonprofit customers. The platform is free to nonprofits with the company’s revenue model being donors “tipping,” voluntarily adding a few dollars to the donation for use of the platform.
The We Are For Good brand, podcast, and community will continue to operate independently under the leadership of Jon McCoy, Becky Endicott, and Julie Confer. The team will collaborate closely to expand the reach and impact of both organizations.
“This partnership unites two missions built on the same foundation: empowering people who do good,” Max Friedman, CEO and co-founder of Givebutter said via a statement.
“Too many nonprofit leaders are building in isolation, without the community and resources they deserve to scale their mission,” McCoy, co-founder of We Are For Good, said via a statement. “And community is everything. We’ve seen the power of value-aligned connection create ripples that grow into waves of impact. Now, with Givebutter, we can carry that wave further, reaching more changemakers, strengthening connections, driving greater impact, and expanding generosity everywhere.”
The move comes at a time when nonprofit leaders are under pressure with tighter budgets and higher demand for services all further compounded by policy uncertainty and reduced government funding. The two companies hope to deliver a solution that is a unified ecosystem where nonprofit leaders can access fundraising technology needed to scale alongside the ideas, education, and community.
This includes collaborative work that is intended to help nonprofits unlock new possibilities through:
* Expanded free learning resources, nonprofit leadership content, community events and meetups worldwide;
* Integration between education and activation, enabling nonprofits to learn what works and how to act on it;
* All-in-one fundraising and constituent relationship management (CRM) platform that unifies donation forms, fundraising campaigns, events, auctions, CRM, email, and financial tools.
Givebutter’s platform is mostly free for nonprofits, with no monthly fees for fundraising, CRM, or event management. The company sustains its model through a tip-or-fee model or a fee if the nonprofit does not use the tipping model.
When someone donates, they’re asked if they’d like to leave an optional tip to support Givebutter. Some 92% of donors choose to cover some amount allowing nonprofits to use the platform for free, according to Givebutter officials. Nonprofits pay no platform or processing fees when donor tips are enabled. If enabled and donors don’t cover the fees, Givebutter covers them, ensuring nonprofits always receive the full amount raised.
For accounts that opt out of donor tipping, a flat 3% platform fee applies across all campaign types, plus processing fees 2.9% and 30 cents for credit and debit cards, 1.9% + 30 cents for automated clearing house (ACH) transactions. Nonprofits can require donors to cover these fees, make them optional, or absorb them themselves.
Givebutter Plus, a premium, subscription-based tier that adds advanced features to the core, free Givebutter platform, focuses on automation, analytics, and enhanced donor engagement. It is designed for growing nonprofits looking to streamline workflows, gain deeper insights, and save staff time, according to a Givebutter spokesperson.
