Trista Murphy is the new senior vice president at digital fundraising agency MissionWired (formerly Anne Lewis Strategies) in Washington, D.C. Murphy had been vice president of integrated fundraising at Make-A-Wish America, headquartered in Phoenix, Arizona.
At Make-A-Wish America, Murphy was responsible for acquiring and engaging supporters through both digital marketing and direct mail. She previously worked with leading international humanitarian and advocacy organizations across nearly 15 years as a direct response fundraiser and digital marketer. Prior to Make-A-Wish America, she was vice president, direct response and integrated marketing for Americares, director of lead generation and digital acquisition for Save The Children US, and grassroots organizer for Planned Parenthood Hudson Peconic.
Murphy has served on the planning committee of the Association of National Advertisers Nonprofit Federation and is currently on the board of the Direct Marketers Association of Washington.
