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Webinar: From “Charity of Choice” to “Partner for Change”: A Donor Engagement Strategy
From “Charity of Choice” to “Partner for Change”: A Donor Engagement Strategy

What does it mean to be “essential” to your donors? It means you understand why you are your donors’ charity of choice; why do they support you over other organizations that are doing similar work?

Join us for an interactive webinar that shares strategies and real-world examples for transforming your nonprofit’s donor engagement approach from a “charity of choice” model to a more collaborative, personalized and human experience.

Our panel of experts will explore how to leverage behavioral data to identify your donor’s case for support, shifting the focus to what matters most to them. You’ll gain access to practical tools and techniques that will empower you to engage donors more effectively, including storytelling methods that will capture their attention and foster loyalty for years to come.

We’ll unpack how to create a donor-centric approach that fosters collaboration and partnership and provide you with best practices for communicating impact, building trust, and demonstrating accountability to your donors.
Don’t miss this opportunity to learn how to transform your donor engagement strategy at every level of the giving pyramid and create long-lasting partnerships with your donors.

By the end of this webinar, you will:
• Grasp the significance of shifting from a “charity of choice” model to a partnership-based approach that makes your organization essential.
• Have the knowledge to use data to identify the donor’s case for support and tailor your approach to meet their needs.
• Be empowered to tell compelling stories that capture donors’ attention and build long-term loyalty.

Speakers:
• Liz Murphy (EVP, Digital Fundraising at Allegiance Group)
• Kristin Priest (VP, Client Strategy at Pursuant)
• Dom Spinosa (Chief Creative Officer at Pursuant)
• Lauren Hinrichsen (Vice President, Advertising at Allegiance Group)

Stream this webinar here!