Calling all change agents! It’s time to create your silo-busting, forward-looking mid-level giving program.
Are you having trouble convincing leadership to invest more in your mid-level giving program? This webinar, based on the sold-out masterclass at this year’s International Fundraising Congress, will outline how you can create a sustainable mid-level giving pipeline to harvest donor insights and create a stewardship process and data-driven donor experience.
Hosted by The NonProfit Times in partnership with the Resource Alliance, the session will be led by Mike Johnston, a transformative digital and integrated fundraiser of over 30 years’ experience and the president and founder of global fundraising consultancy, Hewitt and Johnston Consultants (hjc).
Join us, and you’ll discover straightforward ways to successfully create actionable tactics within a multichannel, integrated, and cross-departmental mid-level giving approach.
Speakers:
• Mike Johnston – A transformative digital and integrated fundraiser of over 30 years’ experience and the president and founder of global fundraising consultancy, Hewitt and Johnston Consultants (hjc).
• Tiffany Wollin (Associate Director, Partner Program, MSF USA) – Responsible for reimagining midlevel strategy to attain accelerated growth in support of our lifesaving work, delivering a hybrid program for a newly redefined $1,000-$25,000 giving level program. Oversee a high performing team managing communications and personal outreach to this valuable audience. Spearhead an organization-wide donor-advised fund giving strategy for individual giving.
• Roger Craver is an American fundraiser and campaigner for progressive causes. A pioneer of liberal political and movement direct mail and co-founder of The Hotline, a bipartisan online briefing on American politics. Craver is currently runs TheAgitator.net and has worked with numerous progressive causes.
Moderators:
• Paul Clolery, Editorial Director of The NonProfit Times
• Willeke Van Rijn, Chief Executive of the Resource
