Fundraising trends through the end of 2024 continued to show declining performance for less than $100 donors — but, thank goodness for the outsized impact of mid-level and major donors in 2024!
We used to see an 80/20 rule where 80% of revenues came from 20% of your donor base.
However, we’re in a new reality where only 5% of your donor file could be producing as much as 95% of your revenues.
Join us as we explore the changing fundraising landscape and how you can best position yourself for major donor growth in 2025. Jeff Schreifels, Principal of Veritus Group will share insights gleaned from his data analysis of over 1,000 donor files, and help you focus your cultivation efforts on the right donors.
Speakers:
Roger Hiyama, Wiland, EVP, Solutions & Innovation
Jeff Schreifels, Veritus Group, Principal
