Gloo (Nasdaq: GLOO), a technology platform for the faith and flourishing ecosystem, has entered into a definitive agreement to acquire EMD, a Workday Services Partner that provides consulting, implementation and support services to nonprofit, small and mid-market organizations.
The acquisition will add a set of AI-enabled Workday services and expertise to the Gloo platform, strengthening the company’s portfolio of enterprise solutions for the faith and flourishing ecosystem.
Officials said the acquisition is expected to close during the second quarter. Terms of the deal were not disclosed. Gloo has a market capitalization of $496.3 million. Its stock closed at $6.30 per share on April 15, $3.68 off its 52-week high. The firm announced in July 2024 the completion of $110 million in financing.
“Workday is widely used across the ecosystem and by many Gloo customers. Our acquisition of EMD brings AI-enabled Workday implementation, operations and support into Gloo’s suite of services, deepening our pipeline and unlocking meaningful cross-sell opportunities with Gloo 360,” Scott Beck, CEO at Gloo, said via a statement. “This is a great example of how we are establishing Gloo as the partner of choice for mission-aligned organizations. We take over the work of managing and modernizing their technology through applied AI and forward deployed engineering, creating better outcomes at lower costs for our customers along with sustained value for our shareholders.”
EMD has a suite of services including Workday deployments, application management services and staff augmentation. The company serves a mix of direct clients and partner systems integrator relationships, with a significant portion of the company’s business coming from faith-aligned organizations.
Based in Boulder, Colorado, Gloo works with more than 140,000 faith, ministry, and nonprofit leaders, according to information from the firm. The acquisition of EMD is Gloo’s second since this past August when it acquired Masterworks, the marketing and fundraising company that works with religious organizations. Terms of that deal also were not disclosed.
Masterworks is operated as a wholly-owned subsidiary of Gloo. Beck and Brad Hill, president of Gloo Media Network, joined Masterworks’ board of directors. Steve Woodworth transitioned to executive chairman of the board from chief executive officer at Masterworks. Bryan Brown, who had been president of Masterworks, succeeded him as CEO.
Also back in August 2025, Gloo released Flourishing AI (FAI) Benchmark, a research-based framework designed to evaluate how well leading Large Language Models (LLMs) support human flourishing.
Flourishing AI (FAI) Benchmark, was created in collaboration with researchers from Gloo, Barna Group, and Valkyrie Intelligence. The research draws upon the published research from the Global Flourishing Study and is designed to serve leaders and organizations committed to human flourishing. The FAI Benchmark measures not just technical capabilities, but how well models support character, relationships, happiness, meaning, health, finances and faith, according to a separate announcement from Gloo.
The FAI Benchmark consists of more than1,200 curated questions drawn from academic research, professional licensing exams, existing LLM benchmarks and more. The evaluation uses both objective and subjective questions, employing multiple judge LLMs with specialized expert personas for each dimension. Model responses are judged based on both their primary dimension’s rubric as well as other dimensions that the judge LLMs deem relevant.
